I am a nerd with a goofy hobby — I build plastic model airplanes. However, that hobby affords me a view of customer relationship issues in an interesting and intimate way. Most of the time, the vendors in this space get things right, realizing theirs is a niche industry and their customers really are in charge, especially since all spending in this sector is discretionary. When someone screws up, it’s spectacular — and educational. Right now, this is playing out with Czech manufacturer Eduard’s new model of the Messerschmitt Bf 109G.
Mistake Mismanagement and 3 Model Lessons
Posted by: Christopher J. Bucholtz November 28, 2014 05:00 AMI am a nerd with a goofy hobby — I build plastic model airplanes. However, that hobby affords me a view of customer relationship issues in an interesting and intimate way. Most of the time, the vendors in this space get things right, realizing theirs is a niche industry and their customers really are in charge, especially since all spending in this sector is discretionary. When someone screws up, it’s spectacular — and educational. Right now, this is playing out with Czech manufacturer Eduard’s new model of the Messerschmitt Bf 109G.