There appears to be a new trend emerging in the enterprise mobile engagement space, according to OpenMarket. Increasingly, its enterprise customers are adapting its platform to use SMS in new ways, said Tim Fujita Yuhas, the company’s director of product management. Sometimes those uses are obvious CRM plays; sometimes they fall more under the rubric of Internet of Things. The common denominator is that they have brought some element of value-add to the standard plain vanilla text message.
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SMS: It's Not Just for Marketing Any More
Posted by: Erika Morphy November 20, 2014 05:55 PMThere appears to be a new trend emerging in the enterprise mobile engagement space, according to OpenMarket. Increasingly, its enterprise customers are adapting its platform to use SMS in new ways, said Tim Fujita Yuhas, the company’s director of product management. Sometimes those uses are obvious CRM plays; sometimes they fall more under the rubric of Internet of Things. The common denominator is that they have brought some element of value-add to the standard plain vanilla text message.