Evian ran a promotion to give away bottled water during August in New York. People had only to tweet using the hashtag #evianBottleService to get free water delivered to them on the streets. To pull it off, Evian coordinated its social listening efforts and its marketing strategy. “Social listening is the ability to monitor activity on social networks, whether that be by setting up keywords to track, focusing on a specific hashtag or brand handles, or using listening as a channel for customer service,” said Shoutlet President Aaron Everson.
I do many things mentioned in this article every day, as a part of my job. I highly recommend Mediatoolkit, a social media listening tool. It's really reliable, as it finds all mentions of your keywords in under 5 minutes and gives great analytic reporting, and it's free to use for a keyword or two.
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Hear, Hear: The Rise of Social Listening
Posted by: Vivian Wagner November 24, 2014 06:04 PMEvian ran a promotion to give away bottled water during August in New York. People had only to tweet using the hashtag #evianBottleService to get free water delivered to them on the streets. To pull it off, Evian coordinated its social listening efforts and its marketing strategy. “Social listening is the ability to monitor activity on social networks, whether that be by setting up keywords to track, focusing on a specific hashtag or brand handles, or using listening as a channel for customer service,” said Shoutlet President Aaron Everson.