Several news stories have provided interesting insights into the Black Friday phenomenon and into customer behavior. One indicates sales slipped by 0.5 percent from the same period last year, despite sharp discounting and stores opening on Thanksgiving. Another story shows how the Black Friday phenomenon is catching on in the UK. It looks like the mania is spreading even as it appears to be cooling in its home territory. Thanksgiving Day traffic increased 27.3 percent, though traffic fell 5.6 percent the following day, according to ShopperTrak.
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Customers Speak
Posted by: Denis Pombriant December 3, 2014 11:47 AMSeveral news stories have provided interesting insights into the Black Friday phenomenon and into customer behavior. One indicates sales slipped by 0.5 percent from the same period last year, despite sharp discounting and stores opening on Thanksgiving. Another story shows how the Black Friday phenomenon is catching on in the UK. It looks like the mania is spreading even as it appears to be cooling in its home territory. Thanksgiving Day traffic increased 27.3 percent, though traffic fell 5.6 percent the following day, according to ShopperTrak.