The numbers prove it: Sales and marketing just aren’t playing well together in most organizations. A not-so-small industry has sprung up to attack the issue of sales/marketing alignment, but the problem is so deeply entrenched that it may never be fully eradicated. That’s a little weird when you think about it. After all, there is plenty of research that shows that getting sales and marketing to work as a team is enormously profitable. Furthermore, the two sides are confronting problems that parallel each other.
Loading ...
Sales and Marketing Aren't Aligned - but Their Problems Are
Posted by: Christopher J. Bucholtz December 8, 2014 01:15 PMThe numbers prove it: Sales and marketing just aren’t playing well together in most organizations. A not-so-small industry has sprung up to attack the issue of sales/marketing alignment, but the problem is so deeply entrenched that it may never be fully eradicated. That’s a little weird when you think about it. After all, there is plenty of research that shows that getting sales and marketing to work as a team is enormously profitable. Furthermore, the two sides are confronting problems that parallel each other.