The practice of repeatedly serving up ads for products consumers previously viewed or asked about — called “retargeting” — not only works, but works so well that its use is spreading beyond simple marketing. So says a recent survey of marketers conducted by Adroll, which provides this type of ad technology.
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Retargeting May Work, but Pretargeting May Work Better
Posted by: Erika Morphy December 18, 2014 06:50 PMThe practice of repeatedly serving up ads for products consumers previously viewed or asked about — called “retargeting” — not only works, but works so well that its use is spreading beyond simple marketing. So says a recent survey of marketers conducted by Adroll, which provides this type of ad technology.