Ever built a house of cards? It’s critical to start with a sound foundation to support your later efforts. No matter how sturdy your start is, however, a wrong move anywhere along the way can bring down the house and cause all your work to be for naught.
Delivering good customer experiences is like that: You can do extraordinary work in planning the basics and even get customers to buy from you. Yet at any point along the way, a single mistake can void all the good things you’ve done and send the customer packing. It doesn’t seem fair.
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Surviving 4 Inescapably Unfair Aspects of CX Delivery
Posted by: Christopher J. Bucholtz December 19, 2014 04:15 PMEver built a house of cards? It’s critical to start with a sound foundation to support your later efforts. No matter how sturdy your start is, however, a wrong move anywhere along the way can bring down the house and cause all your work to be for naught.
Delivering good customer experiences is like that: You can do extraordinary work in planning the basics and even get customers to buy from you. Yet at any point along the way, a single mistake can void all the good things you’ve done and send the customer packing. It doesn’t seem fair.