No, this is not an article about fracking — drilling for gas and oil in shale. This is about “drilling down” into big data. We’ve been using the term for a long time and it provides a useful metaphor for data analysis. However, we’ve conditioned ourselves to think of drilling down only to a superficial degree, and that needs a rethink. When data wasn’t big and analytics relied on less robust hardware, we were only able to scratch the surface of our data, a practice that survives to this day.
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Time to Drill Deeper
Posted by: Denis Pombriant January 21, 2015 06:25 PMNo, this is not an article about fracking — drilling for gas and oil in shale. This is about “drilling down” into big data. We’ve been using the term for a long time and it provides a useful metaphor for data analysis. However, we’ve conditioned ourselves to think of drilling down only to a superficial degree, and that needs a rethink. When data wasn’t big and analytics relied on less robust hardware, we were only able to scratch the surface of our data, a practice that survives to this day.