For all the breakthroughs in technology and process, and for the vast amounts of money invested in making sales and marketing both more productive and better aligned, we still face a staggering adoption problem. Sales and marketing pros answered a lot of questions in a recent survey. One of them was this simple query: How much of your sales team has adopted and regularly uses your current solution? A quarter of the respondents said that less than half used the technology they had been given, and 5.77 percent said no one used it.
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The Rhyme and Reason of Sales and Marketing Tech Adoption
Posted by: Christopher J. Bucholtz February 18, 2015 11:02 AMFor all the breakthroughs in technology and process, and for the vast amounts of money invested in making sales and marketing both more productive and better aligned, we still face a staggering adoption problem. Sales and marketing pros answered a lot of questions in a recent survey. One of them was this simple query: How much of your sales team has adopted and regularly uses your current solution? A quarter of the respondents said that less than half used the technology they had been given, and 5.77 percent said no one used it.