One of the pitches sales reps selling CRM make the mistake of dropping into conversations is that it’s easy to use. “Users can practically train themselves, it’s so intuitive! Just start clicking! And did we tell you — we just introduced a new UI to improve the UX!” It’s a line of discussion that really does CRM a disservice. Yes, today’s applications are easier to use — and they certainly look nicer, too. Still, they’re packed with more features than ever before — features that users may never realize are there without formal training.
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The Easiest Path to CRM Failure
Posted by: Christopher J. Bucholtz March 9, 2015 09:31 AMOne of the pitches sales reps selling CRM make the mistake of dropping into conversations is that it’s easy to use. “Users can practically train themselves, it’s so intuitive! Just start clicking! And did we tell you — we just introduced a new UI to improve the UX!” It’s a line of discussion that really does CRM a disservice. Yes, today’s applications are easier to use — and they certainly look nicer, too. Still, they’re packed with more features than ever before — features that users may never realize are there without formal training.