Transaction systems have all the fun but systems of record do all of the work; at least it seems that way. Maybe you’ve never thought of it this way but unless both kinds of systems are working well — and working together — your results will suffer. Record systems can tell you what happened, but by themselves they don’t bring in business. Transaction systems like CRM and billing can bring in business, or at least advance the effort, but without some history to inform their efforts, they can just as easily flail away.
Loading ...
Record Systems as Deal Savers
Posted by: Denis Pombriant March 11, 2015 05:00 AMTransaction systems have all the fun but systems of record do all of the work; at least it seems that way. Maybe you’ve never thought of it this way but unless both kinds of systems are working well — and working together — your results will suffer. Record systems can tell you what happened, but by themselves they don’t bring in business. Transaction systems like CRM and billing can bring in business, or at least advance the effort, but without some history to inform their efforts, they can just as easily flail away.