I was having dinner the other night with friends, telling them about some of the ideas in my book, Solve for the Customer. One of my friends was interested in my emphasis on process and my belief that customer science has evolved from a general emphasis on process in business, especially in the back office. His company does a lot to ensure that its customers are happy and loyal, because their business involves long-term relationships and agreements that renew for many years at a time.
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Importance of a System
Posted by: Denis Pombriant March 18, 2015 05:00 AMI was having dinner the other night with friends, telling them about some of the ideas in my book, Solve for the Customer. One of my friends was interested in my emphasis on process and my belief that customer science has evolved from a general emphasis on process in business, especially in the back office. His company does a lot to ensure that its customers are happy and loyal, because their business involves long-term relationships and agreements that renew for many years at a time.