Oracle last week trumpeted a set of new Marketing Cloud features designed to improve the customer experience. Oracle ID Graph, Rapid Retargeter and AppCloud Connect aim to boost sales by aggregating data from multiple sources and reacting to it in near-realtime. However, they fall short of the cutting edge in CRM — predictive analysis. “In today’s business climate, employing predictive analytics tools for your CRM and marketing efforts is crucial,” said John Oechsle, president and CEO of Swiftpage.
Loading ...
Oracle Aims to Wring More Sales From Marketing Cloud
Posted by: Richard Adhikari April 6, 2015 05:28 PMOracle last week trumpeted a set of new Marketing Cloud features designed to improve the customer experience. Oracle ID Graph, Rapid Retargeter and AppCloud Connect aim to boost sales by aggregating data from multiple sources and reacting to it in near-realtime. However, they fall short of the cutting edge in CRM — predictive analysis. “In today’s business climate, employing predictive analytics tools for your CRM and marketing efforts is crucial,” said John Oechsle, president and CEO of Swiftpage.