Oracle did some smart things at last week’s Oracle Modern CX Conference and user meeting in Las Vegas. The company has been making strides in organizing its messaging and products around customer experience in the wake of its RightNow Technologies acquisition a few years ago. It’s been taking on the CX mantra whole hog. Today, Oracle CX spreads from customer service to include marketing and sales, with attention paid to B2B and B2C approaches. It’s really a full-featured tactic, and it provides useful differentiation.
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Oracle Modern Customer Experience
Posted by: Denis Pombriant April 8, 2015 03:51 PMOracle did some smart things at last week’s Oracle Modern CX Conference and user meeting in Las Vegas. The company has been making strides in organizing its messaging and products around customer experience in the wake of its RightNow Technologies acquisition a few years ago. It’s been taking on the CX mantra whole hog. Today, Oracle CX spreads from customer service to include marketing and sales, with attention paid to B2B and B2C approaches. It’s really a full-featured tactic, and it provides useful differentiation.