In our high-powered, win-at-all-costs business environment, the word “empathy” often evokes derision and scorn. Who has time to be a squishy, touchy-feely wimp overflowing with empathy? We’re all busy closing deals and kicking butt! Kicking, closing, etc., is great — but empathy has genuine business value. Don’t forget that CRM has “relationship” right in the middle of it. Relationships are what keep customers, and keeping customers is the route to profitability. And you can’t create great customer relationships without a degree of empathy.
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The Business Power of Empathy
Posted by: Christopher J. Bucholtz April 24, 2015 11:52 AMIn our high-powered, win-at-all-costs business environment, the word “empathy” often evokes derision and scorn. Who has time to be a squishy, touchy-feely wimp overflowing with empathy? We’re all busy closing deals and kicking butt! Kicking, closing, etc., is great — but empathy has genuine business value. Don’t forget that CRM has “relationship” right in the middle of it. Relationships are what keep customers, and keeping customers is the route to profitability. And you can’t create great customer relationships without a degree of empathy.