The idea of using incentives to drive business behaviors is not a new one. It happens in all areas of business, but it’s most obvious in sales, where compensation is tied to performance. This is the most basic type of incentive, and it’s used to get people who sell for a living to sell. However, other incentives can drive behaviors more complex than simply selling. An incentive is different from a commission. Ideally, it’s a reward for doing something different — something that benefits both the business and the person who’s being incented.
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5 Ways to Change Sales Behaviors With Creative Compensation
Posted by: Christopher J. Bucholtz May 18, 2015 12:11 PMThe idea of using incentives to drive business behaviors is not a new one. It happens in all areas of business, but it’s most obvious in sales, where compensation is tied to performance. This is the most basic type of incentive, and it’s used to get people who sell for a living to sell. However, other incentives can drive behaviors more complex than simply selling. An incentive is different from a commission. Ideally, it’s a reward for doing something different — something that benefits both the business and the person who’s being incented.