Within a few years, 1 million B2B sales roles will be eliminated, according to a recent Forrester Research report. That’s 20 percent of them gone, thanks to the evolution of technologies like self-service and customers’ increasing desire to avoid the hassle of speaking to sales reps. Personally, I think that’s a bit overstated — or rather, a mischaracterization of an ongoing trend. Those sales reps who have devolved into order takers are becoming extinct, but that’s been the case for a long time.
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Order Taker, Meet Undertaker: What Sales Pros Must Do to Survive
Posted by: Christopher J. Bucholtz May 21, 2015 03:08 PMWithin a few years, 1 million B2B sales roles will be eliminated, according to a recent Forrester Research report. That’s 20 percent of them gone, thanks to the evolution of technologies like self-service and customers’ increasing desire to avoid the hassle of speaking to sales reps. Personally, I think that’s a bit overstated — or rather, a mischaracterization of an ongoing trend. Those sales reps who have devolved into order takers are becoming extinct, but that’s been the case for a long time.