Customers are more empowered than ever before — they have unlimited access to information with the click of a button. How does this affect businesses? How are they reshaping their strategies to account for the recent rapid shift from business-centric to customer-centric? SaaS businesses and enterprises alike are restructuring their platforms and focusing on customer success initiatives. Wooing the customer no longer stops at the point of sale; organizations must adapt a customer success mindset throughout the customer’s entire life cycle.
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Choosing the Right Level for Multitiered Customer Success
Posted by: Don MacLennan June 22, 2015 06:51 PMCustomers are more empowered than ever before — they have unlimited access to information with the click of a button. How does this affect businesses? How are they reshaping their strategies to account for the recent rapid shift from business-centric to customer-centric? SaaS businesses and enterprises alike are restructuring their platforms and focusing on customer success initiatives. Wooing the customer no longer stops at the point of sale; organizations must adapt a customer success mindset throughout the customer’s entire life cycle.