Microsoft earlier this week announced that it has bought FantasySalesTeam, a sales gamification platform. The intent of the product is to boost sales productivity. The gaming part is designed after some aspects of fantasy sports leagues in which participants build a team from known professional athletes and try to beat other teams. The team aspect makes everyone more competitive, and the goal is to improve everyone’s performance. OK, I get it — but I wonder if this is the best approach to improving sales.
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Gamifying Sales Comp
Posted by: Denis Pombriant August 5, 2015 12:27 PMMicrosoft earlier this week announced that it has bought FantasySalesTeam, a sales gamification platform. The intent of the product is to boost sales productivity. The gaming part is designed after some aspects of fantasy sports leagues in which participants build a team from known professional athletes and try to beat other teams. The team aspect makes everyone more competitive, and the goal is to improve everyone’s performance. OK, I get it — but I wonder if this is the best approach to improving sales.