Salesforce has extended its Social.com, Active Audiences and Social Studio marketing tools to Instagram. These tools let marketers buy and manage advertising, publish content, participate in and review discussions with customers, resolve customer service issues, and analyze conversations. Marketers already are using these tools on Facebook, Twitter, LinkedIn, Google+ and YouTube. They now “can now leverage [them] to also connect with Instagram’s 300 million-strong user community,” said Salesforce Marketing Cloud CEO Scott McCorkle.
Salesforce Extends Marketing Cloud to Instagram
Posted by: Richard Adhikari August 7, 2015 08:00 AMSalesforce has extended its Social.com, Active Audiences and Social Studio marketing tools to Instagram. These tools let marketers buy and manage advertising, publish content, participate in and review discussions with customers, resolve customer service issues, and analyze conversations. Marketers already are using these tools on Facebook, Twitter, LinkedIn, Google+ and YouTube. They now “can now leverage [them] to also connect with Instagram’s 300 million-strong user community,” said Salesforce Marketing Cloud CEO Scott McCorkle.