I recently talked with Bonnie Crater about changing her company’s name, and something really struck home. Crater is CEO of Full Circle Insights, and I’ve known her since her days as an executive at Salesforce. I have followed her startup’s progress almost since day one. As I was listening to Crater, I recalled that old aphorism, often attributed to John Wanamaker, that half an advertising budget is wasted, but we just don’t know which half. For a long time, all we could do was chuckle helplessly at the wisdom of that saying.
Loading ...
Full Circle's 80-20 Rule
Posted by: Denis Pombriant August 14, 2015 06:48 PMI recently talked with Bonnie Crater about changing her company’s name, and something really struck home. Crater is CEO of Full Circle Insights, and I’ve known her since her days as an executive at Salesforce. I have followed her startup’s progress almost since day one. As I was listening to Crater, I recalled that old aphorism, often attributed to John Wanamaker, that half an advertising budget is wasted, but we just don’t know which half. For a long time, all we could do was chuckle helplessly at the wisdom of that saying.