I’m always looking for emerging trends at Dreamforce, the kinds of things that are hiding in plain sight. They might never amount to much, but it’s more likely that many of them will bloom. A case in point is the emergence of vertical market CRM. Its time is now because application development tools have become so good, and because customers need ways to limit their exposure to expensive and interminably long deployments. What’s more, the business processes of, say, banking and healthcare are different enough to require customization.
Loading ...
Vertical Ventures
Posted by: Denis Pombriant September 29, 2015 03:42 PMI’m always looking for emerging trends at Dreamforce, the kinds of things that are hiding in plain sight. They might never amount to much, but it’s more likely that many of them will bloom. A case in point is the emergence of vertical market CRM. Its time is now because application development tools have become so good, and because customers need ways to limit their exposure to expensive and interminably long deployments. What’s more, the business processes of, say, banking and healthcare are different enough to require customization.