It’s becoming increasingly clear that the nature of the sales profession is changing.
Salespeople are no longer the ones who introduce products to their customers — in most cases, especially in business-to-business settings, customers have done a lot of research on their own and are close to a decision before they talk to a salesperson. This trend, which has been long in coming, has some people in sales panicked. One million B2B salespeople in the U.S. will lose their jobs to self-service e-commerce by 2020, Forrester has predicted.
Interesting vision, Chris, that you present. The transformation of sales is evident. Upgrading to a higher level of customer relationship management is essential for the future of sales. Besides the technology, better cooperation is needed between sales, marketing and service to bridge gaps between department-silo's. CRM could be the oil to increase connections and grease this engine.
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3 Ways CRM Can Help Sales in the IoT Era
Posted by: Christopher J. Bucholtz October 5, 2015 02:26 PMIt’s becoming increasingly clear that the nature of the sales profession is changing.
Salespeople are no longer the ones who introduce products to their customers — in most cases, especially in business-to-business settings, customers have done a lot of research on their own and are close to a decision before they talk to a salesperson. This trend, which has been long in coming, has some people in sales panicked. One million B2B salespeople in the U.S. will lose their jobs to self-service e-commerce by 2020, Forrester has predicted.