Target may be implementing price matching, but there are other ways to compete. Customer experience is the new battleground in retail sales, and winning this battle requires winning over customers with truly personalized service. Despite all the advancements in technology, from personalized retargeting to the newest in CRM technologies, personalized customer service and efforts to build customer loyalty have all but disappeared. Forty-four percent of consumers responding to a 2013 survey considered customer loyalty to be a relic of the past.
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Stop Competing on Price, Start Competing on Customer Experience
Posted by: David Trice October 6, 2015 01:18 PMTarget may be implementing price matching, but there are other ways to compete. Customer experience is the new battleground in retail sales, and winning this battle requires winning over customers with truly personalized service. Despite all the advancements in technology, from personalized retargeting to the newest in CRM technologies, personalized customer service and efforts to build customer loyalty have all but disappeared. Forty-four percent of consumers responding to a 2013 survey considered customer loyalty to be a relic of the past.