Shares of Salesforce were up Thursday as it gained momentum from investors cheering on plans to invest $100 million into European startup firms. The company on Tuesday announced that its Salesforce Ventures unit had allocated $100 million to fund startups in the European market and improve customer service in the region. Salesforce already has partnerships with a number of European firms. Its decision to make a major commitment to European expansion was driven by increased competition from major U.S. rivals like Microsoft and SAP.
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Salesforce Investors Applaud European Startup Plans
Posted by: David Jones October 15, 2015 05:27 PMShares of Salesforce were up Thursday as it gained momentum from investors cheering on plans to invest $100 million into European startup firms. The company on Tuesday announced that its Salesforce Ventures unit had allocated $100 million to fund startups in the European market and improve customer service in the region. Salesforce already has partnerships with a number of European firms. Its decision to make a major commitment to European expansion was driven by increased competition from major U.S. rivals like Microsoft and SAP.