Some things in business are very clear and binary: A company succeeds or fails. A customer buys from you or from someone else. A customer returns for additional sales or leaves for a competitor. Other things are indeed relative: Sales numbers may be double the previous quarter but still fall below expectations. A customer returns for additional sales but resists buying more because of satisfaction issues. A deal falls through, but the prospect would have been a poor fit as a customer.
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Are Your Sales Tools Turning A-Performers Into B-Performers?
Posted by: Christopher J. Bucholtz October 19, 2015 02:34 PMSome things in business are very clear and binary: A company succeeds or fails. A customer buys from you or from someone else. A customer returns for additional sales or leaves for a competitor. Other things are indeed relative: Sales numbers may be double the previous quarter but still fall below expectations. A customer returns for additional sales but resists buying more because of satisfaction issues. A deal falls through, but the prospect would have been a poor fit as a customer.