Business-to-business marketers know what customers want, in general terms, from initial contacts with the people they buy from. It’s taken awhile, but through trial, error, some more error and eventually some actual thought, the mystery has been solved. Before I give it away, just ask yourself what you want in any communication from anyone when it comes to a business issue. What business issue? Any issue — they usually present themselves as problems. What do you want? Something that helps you solve that problem.
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Fire, Aim, Ready: Is Your Marketing Approach on Target?
Posted by: Christopher J. Bucholtz November 3, 2015 04:17 PMBusiness-to-business marketers know what customers want, in general terms, from initial contacts with the people they buy from. It’s taken awhile, but through trial, error, some more error and eventually some actual thought, the mystery has been solved. Before I give it away, just ask yourself what you want in any communication from anyone when it comes to a business issue. What business issue? Any issue — they usually present themselves as problems. What do you want? Something that helps you solve that problem.