About a year ago, I conducted a survey that led to my company’s first-ever Sales & Marketing Sentiment Study. The idea was to get inside the heads of people in sales and marketing and reveal their feelings about the way they worked, the technology they used, and about each other. We split the results into sales and marketing responses and compared them. What we found was revealing. First, the results exploded the stereotypes about the sales and marketing relationship.
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Sales and Marketing Sentiment: Feeling Is Perception Is Reality
Posted by: Christopher J. Bucholtz November 16, 2015 10:59 AMAbout a year ago, I conducted a survey that led to my company’s first-ever Sales & Marketing Sentiment Study. The idea was to get inside the heads of people in sales and marketing and reveal their feelings about the way they worked, the technology they used, and about each other. We split the results into sales and marketing responses and compared them. What we found was revealing. First, the results exploded the stereotypes about the sales and marketing relationship.