The term “customer experience” flows from the lips of business people so smoothly these days. Its importance has been trending upward for the last decade, and according to Gartner, by 2018 more than half of all businesses will implement significant business model changes in their efforts to improve customer experience. How will they do this? Many times, those experience improvements are on made on websites, in service departments and in personalized marketing efforts. Those are all great — but they miss one critical aspect of experience.
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Great Customer Experiences Start With Sales
Posted by: Christopher J. Bucholtz November 23, 2015 04:00 PMThe term “customer experience” flows from the lips of business people so smoothly these days. Its importance has been trending upward for the last decade, and according to Gartner, by 2018 more than half of all businesses will implement significant business model changes in their efforts to improve customer experience. How will they do this? Many times, those experience improvements are on made on websites, in service departments and in personalized marketing efforts. Those are all great — but they miss one critical aspect of experience.