This year we traded in terminologies going from big data and analytics to digital disruption as the market-moving meme. I am not sure either one hits the spot, but they give me something to write about. Other things happened in 2015 too, but I’m just going to focus here. It seems to me we focus on the symptoms and not the root causes too often in this business. Symptoms sell software in part because they instill a sense of panic in the buyer. If you don’t buy this new framis or widget you’ll fall behind the competition.
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2015: The Year of Intelligence
Posted by: Denis Pombriant December 9, 2015 10:17 AMThis year we traded in terminologies going from big data and analytics to digital disruption as the market-moving meme. I am not sure either one hits the spot, but they give me something to write about. Other things happened in 2015 too, but I’m just going to focus here. It seems to me we focus on the symptoms and not the root causes too often in this business. Symptoms sell software in part because they instill a sense of panic in the buyer. If you don’t buy this new framis or widget you’ll fall behind the competition.