Whether you call it “industry CRM,” “vertical CRM” or something else, the concept is gaining altitude. Not that it’s new or ever been gone, but today’s vertical CRM is different — a constellation of quantitatively and qualitatively different and better CRM solutions than we’ve ever seen. Vendors like Veeva, Vlocity and Salesforce are getting into the act, and I expect this sector could be one of CRM’s sleeper stories of the year. First, what is it, where does it come from, and why hasn’t it been more of a force already?
As we know, technology is now becoming a primary and most suitable way of conducting business in several industries. Digital communication has rapidly increased between business partners and also CRM. Vertical cloud is the best solution that fulfilling all these need of a business. Thus, it's really emerging to deal with this rising tide of regulations.
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An Idea Whose Time Has Come... Again
Posted by: Denis Pombriant January 27, 2016 11:07 AMWhether you call it “industry CRM,” “vertical CRM” or something else, the concept is gaining altitude. Not that it’s new or ever been gone, but today’s vertical CRM is different — a constellation of quantitatively and qualitatively different and better CRM solutions than we’ve ever seen. Vendors like Veeva, Vlocity and Salesforce are getting into the act, and I expect this sector could be one of CRM’s sleeper stories of the year. First, what is it, where does it come from, and why hasn’t it been more of a force already?