It has been fun watching the rapid improvement of the marketing function over the last decade. The advance was in no small part due to the advances in marketing automation, and the marketing revolution is not over by a long shot. However, I think we’re bumping up against a ceiling, and the improvements we can expect that make marketing faster will plateau. Our next steps should involve refining marketing quality, and many businesses have already embarked on this effort.
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Marketing Quantification
Posted by: Denis Pombriant February 10, 2016 09:54 AMIt has been fun watching the rapid improvement of the marketing function over the last decade. The advance was in no small part due to the advances in marketing automation, and the marketing revolution is not over by a long shot. However, I think we’re bumping up against a ceiling, and the improvements we can expect that make marketing faster will plateau. Our next steps should involve refining marketing quality, and many businesses have already embarked on this effort.