This is delicate and I will be scrupulously neutral in these paragraphs so as to offend no one, but I thought it would be fun to attempt an interpretation of the current political climate from the perspective and sensibilities of CRM. Can this really work? You be the judge. It will be different from any other analysis you might have come across because I do not wish to discuss candidates. I am all about the customer. Two CRM issues inform politics this year — empowering the customer and engaging the customer to produce loyalty.
Correct, except that in doorstep canvassing, politicians and their supporters routinely listen to voters. We even hand out 60 second survey forms, to find out which issues are most important for voters in each street. And bigger parties do social media sentiment analysis all the time (as well as trying to get followers to sign petitions).
It is just messages via the mass media that fail to engage. But mass media adverts and interviews no longer win elections.
I speak from experience as the elections co-ordinator for the Green Party in Oxford. The ground campaign is nothing like the version shown on TV.
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Through the CRM Lens
Posted by: Denis Pombriant March 9, 2016 01:59 PMThis is delicate and I will be scrupulously neutral in these paragraphs so as to offend no one, but I thought it would be fun to attempt an interpretation of the current political climate from the perspective and sensibilities of CRM. Can this really work? You be the judge. It will be different from any other analysis you might have come across because I do not wish to discuss candidates. I am all about the customer. Two CRM issues inform politics this year — empowering the customer and engaging the customer to produce loyalty.
It is just messages via the mass media that fail to engage. But mass media adverts and interviews no longer win elections.
I speak from experience as the elections co-ordinator for the Green Party in Oxford. The ground campaign is nothing like the version shown on TV.