IDC Health Insights on Monday outlined best practices for customer engagement strategies to help health insurance companies adopt a semiretail approach to interacting with members or patients. Health insurers need an integrated customer engagement strategy enabling automated interactions, shared communications, and appropriate transaction and information transparency for the health plan, the provider and the consumer, IDC said. Payer engagement recently has expanded into social networking and the Internet of Things.
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IDC Offers Insurance Companies New CRM Vision
Posted by: Richard Adhikari March 16, 2016 05:00 AMIDC Health Insights on Monday outlined best practices for customer engagement strategies to help health insurance companies adopt a semiretail approach to interacting with members or patients. Health insurers need an integrated customer engagement strategy enabling automated interactions, shared communications, and appropriate transaction and information transparency for the health plan, the provider and the consumer, IDC said. Payer engagement recently has expanded into social networking and the Internet of Things.