Salesforce VP Lynne Zaledonis drives product marketing and sales enablement for Sales Cloud. In order to succeed in the age of the customer, companies need to understand that the new cloud, mobile and social world we find ourselves in “has produced trillions of pieces of customer data, and it’s totally changed how we engage with our customers, and how they engage with us,” Zaledonis said. “They expect us to know things about them, they expect to engage with us, and they want to engage in a way that works for them.”
Great article!
My thought: The best way to make a customer love you is to know the probability that they will. Salesforce.com users can now have predictive analytics that will tell you what prospects are 30, 40, or 50 times more likely to buy than an average prospect. This is only $1k per month for the entire sales team...
Beyond that predictive analytics can also help you figure out, know, what will make them love you... And who will stay with you vs. dump you...
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Salesforce VP Lynne Zaledonis: Intelligence Is the Next Generation of CRM
Posted by: Vivian Wagner June 28, 2016 11:27 AMSalesforce VP Lynne Zaledonis drives product marketing and sales enablement for Sales Cloud. In order to succeed in the age of the customer, companies need to understand that the new cloud, mobile and social world we find ourselves in “has produced trillions of pieces of customer data, and it’s totally changed how we engage with our customers, and how they engage with us,” Zaledonis said. “They expect us to know things about them, they expect to engage with us, and they want to engage in a way that works for them.”
My thought: The best way to make a customer love you is to know the probability that they will. Salesforce.com users can now have predictive analytics that will tell you what prospects are 30, 40, or 50 times more likely to buy than an average prospect. This is only $1k per month for the entire sales team...
Beyond that predictive analytics can also help you figure out, know, what will make them love you... And who will stay with you vs. dump you...