Why do companies invest in CRM, sales performance management software, business intelligence, and every other component of the customer-facing technology stack? The obvious response is ROI. CRM paid back $8.71 for every dollar invested in it, Nucleus Research reported way back in 2014. Business analytics applications were delivering $13.01 in value for every buck spent on them. Rewards for users of CPQ, sales enablement and sales coaching technologies included increased deal sizes, productivity gains and close rates.
Loading ...
Sales Tech’s Forgotten Byproduct: Employee Happiness
Posted by: Christopher J. Bucholtz September 13, 2016 05:00 AMWhy do companies invest in CRM, sales performance management software, business intelligence, and every other component of the customer-facing technology stack? The obvious response is ROI. CRM paid back $8.71 for every dollar invested in it, Nucleus Research reported way back in 2014. Business analytics applications were delivering $13.01 in value for every buck spent on them. Rewards for users of CPQ, sales enablement and sales coaching technologies included increased deal sizes, productivity gains and close rates.