Since its founding in 2007, Zuora has been the champion of the subscription economy, as a differentiator for companies that sell products as services and have to bill and collect monthly rather than engaging in a single one-time transaction. Few people realize how complex it is to run a business that requires customers to pay little up front but more over time. The billing, finance and commerce implications can be profound. Keeping it straight is the company’s niche, and in the process it compiles huge amounts of data that it is now analyzing — anonymously — to spot trends in its industry.
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New Subscription Economy Index Is an Eye Opener
Posted by: Denis Pombriant November 23, 2016 09:00 AMSince its founding in 2007, Zuora has been the champion of the subscription economy, as a differentiator for companies that sell products as services and have to bill and collect monthly rather than engaging in a single one-time transaction. Few people realize how complex it is to run a business that requires customers to pay little up front but more over time. The billing, finance and commerce implications can be profound. Keeping it straight is the company’s niche, and in the process it compiles huge amounts of data that it is now analyzing — anonymously — to spot trends in its industry.