It’s possible that getting people to follow a brand on social media makes them buy more. However, it’s also possible that those who already have positive feelings toward a brand are more likely to follow it in the first place, and that’s why they spend more than non-followers.
An interesting look on the social marketing strategy that calls into question all the efforts of marketers all over the world. I believe that the spread in social networks (Social likes and endorsements) affect the brand recognition. When a customer needs some kind of goods, he will probably remember the company, which he is subscribed to in the social network and will buy the goods there. We at Iflexion actively study the market and introduce new technologies in the field of social networking solutions. You can read more here https://www.iflexion.com/social-networking-software.
An integrated use of social media channels for marketing is very important, in order to be able to interact with different customers at different touch points. Read more here:
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Social Marketing Grows Up
Posted by: Denis Pombriant February 23, 2017 03:56 PMIt’s possible that getting people to follow a brand on social media makes them buy more. However, it’s also possible that those who already have positive feelings toward a brand are more likely to follow it in the first place, and that’s why they spend more than non-followers.
Adrian,
ebusinessguru.co.uk