Making sales account-based is “the ability to take an account and use a holistic approach when dealing with it,” said Manny Medina, CEO of Outreach. “You use a combination of marketing and sales to get to that account,” he continued. “It’s giving a name to something people already do, and it creates an alignment between sales and marketing. You create a list of top companies that you know for a fact are open to you, and after that you can find the right people and target ads to that account.”
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Outreach CEO Manny Medina: Selling Success
Posted by: Vivian Wagner March 21, 2017 12:29 PMMaking sales account-based is “the ability to take an account and use a holistic approach when dealing with it,” said Manny Medina, CEO of Outreach. “You use a combination of marketing and sales to get to that account,” he continued. “It’s giving a name to something people already do, and it creates an alignment between sales and marketing. You create a list of top companies that you know for a fact are open to you, and after that you can find the right people and target ads to that account.”