There was a lot in customer relationship management to like in 2017. The industry racked up north of $35 billion and the cloud reigned supreme. However, future growth presents a challenge. We’re going to need to look beyond selling generic seats to grow the CRM market from here. It’s a whole new ball game now that Oracle has credible cloud CRM. It’s been building up for a while, but this year saw the first important financial results. Oracle is a serious contender, and other vendors will need to bring their A-games.
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2017: CRM in Full Stride
Posted by: Denis Pombriant December 23, 2017 11:00 AMThere was a lot in customer relationship management to like in 2017. The industry racked up north of $35 billion and the cloud reigned supreme. However, future growth presents a challenge. We’re going to need to look beyond selling generic seats to grow the CRM market from here. It’s a whole new ball game now that Oracle has credible cloud CRM. It’s been building up for a while, but this year saw the first important financial results. Oracle is a serious contender, and other vendors will need to bring their A-games.