AdRoll has announced RollWorks, a new division that will provide business-to-business marketers with highly targeted, personalized marketing at scale across multiple channels and devices. The result of a corporate restructuring, RollWorks will focus specifically on B2B marketing, while the AdRoll business unit will focus on the company’s legacy products for e-commerce small and mid-sized businesses. AdRoll Inc., renamed “AdRoll Group,” will oversee the two business units and power their technology.
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AdRoll Creates New Division to Target B2B Marketers
Posted by: Richard Adhikari February 28, 2018 09:33 AMAdRoll has announced RollWorks, a new division that will provide business-to-business marketers with highly targeted, personalized marketing at scale across multiple channels and devices. The result of a corporate restructuring, RollWorks will focus specifically on B2B marketing, while the AdRoll business unit will focus on the company’s legacy products for e-commerce small and mid-sized businesses. AdRoll Inc., renamed “AdRoll Group,” will oversee the two business units and power their technology.