“The rise of artificial intelligence, for sales teams both internally and externally, is the biggest trend in the industry,” observed Rodrigo Vaca, vice president of marketing for CRM at Zoho. “If you think of CRM as the centerpiece for your company, and you marry that with the escalating amount of data that each company is gathering each day — about sales activity, social activity and any number of other signals — then you have a data set so huge that you can do any sort of analysis on it. Really, before the age of AI, this analysis was limited to what a person could think of doing.”
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Zoho VP Rodrigo Vaca: AI Can Help Salespeople Seize the Moment
Posted by: Vivian Wagner March 26, 2018 11:05 AM“The rise of artificial intelligence, for sales teams both internally and externally, is the biggest trend in the industry,” observed Rodrigo Vaca, vice president of marketing for CRM at Zoho. “If you think of CRM as the centerpiece for your company, and you marry that with the escalating amount of data that each company is gathering each day — about sales activity, social activity and any number of other signals — then you have a data set so huge that you can do any sort of analysis on it. Really, before the age of AI, this analysis was limited to what a person could think of doing.”