For some time, it has been my impression that in the CRM market, all — or at least most — of the good ideas have been taken. It’s been a long time since we’ve seen a new systemic approach to front-office business. It’s even been a long time since we’ve seen a major innovation at the department level. CRM itself was a systemic innovation in the last decade of the last century. Cloud-based CRM was the innovation of the new millennium, and marketing automation would count as a departmental innovation.
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Platform Logic
Posted by: Denis Pombriant May 1, 2018 10:09 AMFor some time, it has been my impression that in the CRM market, all — or at least most — of the good ideas have been taken. It’s been a long time since we’ve seen a new systemic approach to front-office business. It’s even been a long time since we’ve seen a major innovation at the department level. CRM itself was a systemic innovation in the last decade of the last century. Cloud-based CRM was the innovation of the new millennium, and marketing automation would count as a departmental innovation.