Sonobi and LiveRamp have partnered to help marketers improve targeting of potential customers. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp’s identity resolution system. “Sonobi has a forecasting and planning engine that understands the visitation patterns of an individual user across the open Web,” said CEO Michael Connolly. “Through our integration with LiveRamp, we can give their clients a complete understanding of how to best find their customers.”
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Marketing Partnership to Help Fine-Tune Targeting
Posted by: Richard Adhikari July 18, 2018 11:01 AMSonobi and LiveRamp have partnered to help marketers improve targeting of potential customers. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp’s identity resolution system. “Sonobi has a forecasting and planning engine that understands the visitation patterns of an individual user across the open Web,” said CEO Michael Connolly. “Through our integration with LiveRamp, we can give their clients a complete understanding of how to best find their customers.”