AdTheorent, which offers a machine learning platform for advertisers, has announced AdTheorent Relationship Targeting. This new product allows advertisers to harness the power of relationships with family members, cohabitants or friends to influence a consumer to take desired actions. Word of mouth is the primary factor behind 20-50 percent of all purchasing decisions, AdTheorent noted. Also, a recommendation from a trusted friend is up to 50 times more likely to trigger a purchase than a low-impact recommendation from a stranger.
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Ad Targeting Tool Leverages Real-World Relationships to Influence Buying Decisions
Posted by: Richard Adhikari August 24, 2018 11:52 AMAdTheorent, which offers a machine learning platform for advertisers, has announced AdTheorent Relationship Targeting. This new product allows advertisers to harness the power of relationships with family members, cohabitants or friends to influence a consumer to take desired actions. Word of mouth is the primary factor behind 20-50 percent of all purchasing decisions, AdTheorent noted. Also, a recommendation from a trusted friend is up to 50 times more likely to trigger a purchase than a low-impact recommendation from a stranger.