American companies spend an enormous amount of money on training. Spending reached more than $90 billion in 2017, an increase of over 32 percent from 2016. It’s unlikely that even a small share of the billions spent on training last year were devoted to educating and motivating employees to regularly and accurately input data into a company’s CRM. If companies devoted even a modest amount of time and money to creating a culture in which employees made it a regular part of their day to input data, both employees and employers would benefit.
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Is Weak Data Integrity Killing Your CRM?
Posted by: Mickey Patton August 29, 2018 05:00 AMAmerican companies spend an enormous amount of money on training. Spending reached more than $90 billion in 2017, an increase of over 32 percent from 2016. It’s unlikely that even a small share of the billions spent on training last year were devoted to educating and motivating employees to regularly and accurately input data into a company’s CRM. If companies devoted even a modest amount of time and money to creating a culture in which employees made it a regular part of their day to input data, both employees and employers would benefit.