Nowhere is the customer experience more vital to the long-term success of a business than in retail. This is particularly evident as retailers work to ensure that brick-and-mortar shopping experiences are as seamless and personalized as those offered by their digital counterparts. Nearly 80 percent of Americans are now online shoppers. It is more important than ever to consider how the in-store experience not only remains relevant, but also plays a key role in influencing consumer buying decisions, especially later purchases online.
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How Retailers Can Use AI to Break the Compensation Equation
Posted by: Tanya Jansen September 4, 2018 10:02 AMNowhere is the customer experience more vital to the long-term success of a business than in retail. This is particularly evident as retailers work to ensure that brick-and-mortar shopping experiences are as seamless and personalized as those offered by their digital counterparts. Nearly 80 percent of Americans are now online shoppers. It is more important than ever to consider how the in-store experience not only remains relevant, but also plays a key role in influencing consumer buying decisions, especially later purchases online.