For the last 20 years, CRM has occupied a preeminent niche in enterprise software. It has been the hip, up-and-coming solution in the front office, brimming with innovation and new approaches to some difficult problems that go back a long way. CRM applied basic database technology to a business’ chaotic collection of customer data, streamlining business practices and boosting productivity, not only in sales but in service as well. Cloud computing, marketing automation, collaboration, social media, mobility and analytics piled in too.
Loading ...
Turning a Corner in CRM
Posted by: Denis Pombriant October 19, 2018 08:56 AMFor the last 20 years, CRM has occupied a preeminent niche in enterprise software. It has been the hip, up-and-coming solution in the front office, brimming with innovation and new approaches to some difficult problems that go back a long way. CRM applied basic database technology to a business’ chaotic collection of customer data, streamlining business practices and boosting productivity, not only in sales but in service as well. Cloud computing, marketing automation, collaboration, social media, mobility and analytics piled in too.