You can roughly chart a product’s lifecycle based on how it is sold, and this may be having a profound effect on CRM. We generally know that product categories start with disruptions but commoditize over time, and because of this, the economy needs to be refreshed with new disruptions to drive it. Disruption dominates the early phases of category growth, and the best use case is not always apparent. That’s what sales people are for. They can best explain the value and provide the differentiation buyers need for making decisions.
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Sales Chatbots Tell a Story
Posted by: Denis Pombriant December 11, 2018 12:40 PMYou can roughly chart a product’s lifecycle based on how it is sold, and this may be having a profound effect on CRM. We generally know that product categories start with disruptions but commoditize over time, and because of this, the economy needs to be refreshed with new disruptions to drive it. Disruption dominates the early phases of category growth, and the best use case is not always apparent. That’s what sales people are for. They can best explain the value and provide the differentiation buyers need for making decisions.