I’ve been writing a forecast column every year at least since W was president. Nothing’s wrong with that, lots of people do. However, I often find that my forecast is more of a wish list than a true prognostication, so this time I’ll dispense with the fiction of analytical rigor and just say what I think needs to happen. First, the industry is consolidating. The big and successful companies are competing on a different plane than the smaller ones. The smaller guys are working harder than ever, and some are realizing they need niches — that they’re not going to be able to cover the whole CRM landscape.
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2019 CRM Wish List
Posted by: Denis Pombriant January 3, 2019 08:45 AMI’ve been writing a forecast column every year at least since W was president. Nothing’s wrong with that, lots of people do. However, I often find that my forecast is more of a wish list than a true prognostication, so this time I’ll dispense with the fiction of analytical rigor and just say what I think needs to happen. First, the industry is consolidating. The big and successful companies are competing on a different plane than the smaller ones. The smaller guys are working harder than ever, and some are realizing they need niches — that they’re not going to be able to cover the whole CRM landscape.